Switch To Whole Grains website Privacy Statement

This Privacy Statement provides an overview of which personal information will be collected from you when visiting the website and how this information will be processed and used.

Your personal data are processed in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals regarding the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation),  the UK Data Act, 2018, and Belgian Law of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.

1. What personal data do we collect?

The information collected, including personal and non-personal data, could include:

Via Brevo:

  • Name/pseudonym [instead of surname]
  • Email address
  • Country
  • WhatsApp number (if supplied voluntarily)

Via Matomo:

Although the Switch To Whole Grain website has disabled all analytic cookies, Matomo may still set essential non-cookie data in some cases. These are purely functional and contain no personal information subject to privacy laws. In fact, all of these cookies are actually designed to increase user security and privacy. The essential cookies and the reasons you might expect to find them are:

  • piwik_ignore – When you exclude yourself from being tracked using the cookie method or using the iframe opt-out method, Matomo will create a cookie piwik_ignore set on the domain of your Matomo server
  • MATOMO_SESSID – MATOMO_SESSID is a temporary short-lived cookie that provides a nonce – basically a random number – which helps to prevent CSRF security issues while users opt-out of tracking.
  • mtm_consent and mtm_consent_removed – When we ask for consent before tracking visitors, these two cookies may be created: mtm_consent and mtm_consent_removed.
  • _pk_testcookie – The _pk_testcookie is only used to check whether the visitor’s browser supports cookies and is created without any identifier and is directly deleted.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

Via Meow Apps:

  • The discussions with the bot.

The Meow App privacy statement can be found here. EUFIC is not responsible for how the Meow App processes the data collected.

2. How do we collect your data?

We collect your data and process data when you:

  • Visit our website
  • Subscribe to participate in our campaign/challenge (by completing a Brevo form)

3. How will we use your data?

The collection and subsequent processing of personal information are necessary for the following purposes:

  • To report on the progress of the project to the potential funders.
  • To enable and enhance the interaction on the website (e.g., interaction with bot and improve user experience).
  • To allow your participation in an event or activity.
  • To email or notify you via WhatsApp with the weekly challenges and news about the project and/or whole grains.

4. What is the legal basis for the processing?

The data subjects are invited to provide their personal information through an online form. The legal basis for this processing operation is consent.

The processing of personal data with Matomo is based on legitimate interests: processing your personal data helps us identify what is working and what is not on our website. For example, it helps us identify if the way we communicate is engaging or not and how we can organise the website’s structure better. Your data will be used only to improve the user experience on our website.

You can withdraw your consent at any time, by writing an email to the following address: eufic@eufic.org, however, that will not affect the lawfulness of the processing of your personal data prior to such withdrawal.

5. How do we store your data?

Your data is securely stored by EUFIC on a password-protected server in France. Only authorized people can access the information.

6. Who is responsible for the data processing?

EUFIC is the sole controller responsible for this processing operation.

For surveys, please see the specific consent form for information on specific data processing, which is usually found at the start of the survey.

7. Recipients of personal data

Only EUFIC is allowed to process the personal information.All data recipients are reminded of their obligation not to use the data for any further purpose other than the ones for which they were collected.The personal information collected will not be communicated to third parties except where necessary for the purposes outlined and to the entities identified above or otherwise specified. The collection and part of the processing of personal information are carried out through:
  • Brevo – https://www.brevo.com/legal/privacypolicy/
  • Matomo – https://matomo.org/privacy-policy/
  • Smash Baloon – https://smashballoon.com/app-privacy/
  • Meow Apps – https://meowapps.com/terms-of-use/#policy

EUFIC is not responsible for how these third parties process the data collected.

8. Social media third-party plugins

The Switch To Whole Grains website uses a plugin from Smash Balloons to display public hashtag data from Instagram. Please note that if you post on Instagram using the hashtag #SwitchToWholeGrains, your content may be displayed on our website and could reach a wider audience, including people who are not logged into Instagram.

The applicable data protection provisions of the social media integrated into the Switch To Whole Grains website may be accessed under the following links:

  • Smash Ballon privacy policy – https://smashballoon.com/privacy-policy/
  • Meta privacy policy – https://www.facebook.com/privacy/policy/
  • Instagram data policy – https://help.instagram.com/833836199971426

9. Will the personal data be transferred to countries outside the European Economic Area without an adequate level of data protection?

No personal data will be transferred outside the European Economic Area. Data obtained from the UK will be transferred to Belgium.

The Switch To Whole Grains website may contain links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

10. What are your data protection rights?

You have the right to access your personal data, which is the right to obtain confirmation about your data processed by EUFIC and the right to rectification of any inaccurate or incomplete personal data. You have also the right to object or restrict the processing or request the removal of your personal data, which will be implemented as soon as your specific request will have been deemed legitimate.

If you have any queries concerning the processing of your personal data, you may address them to the data Controllers. You will find the address in the section ‘Contacts’ below.

11. Changes to our privacy policy

Switch To Whole Grains keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on the 18th of August, 2024.

12. Contacts

  • European Food Information Council (EUFIC)
  • Rue de Belliard 2A, 1040 Brussels, Belgium
  • Carlos Abundancia (carlos.abundancia@eufic.org)

You have at any time the right to lodge a complaint to the Belgian data protection authority at:
  • Autorité de protection des données
  • Rue de la Presse 35, 1000 Brussels, Belgium
  • Email: contact@apd-gba.be
  • Phone:
    • +32 (0)2 274 48 00
    • +32 (0)2 274 48 35

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