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    • Whole grain list
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    • Identify whole grain products
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  • Whole grains
    • Whole grain list
    • Benefits of whole grains
    • Identify whole grain products
    • Tips to eat more whole grains
  • Recipes
  • About
    • About the initiative
    • Collaborators
    • FAQs
  • Get involved
    • Challenge yourself
  • Blog
Make the switch
  • English
  • Whole grains
    • Whole grain list
    • Benefits of whole grains
    • Identify whole grain products
    • Tips to eat more whole grains
  • Recipes
  • About
    • About the initiative
    • Collaborators
    • FAQs
  • Get involved
    • Challenge yourself
  • Blog
  • Whole grains
    • Whole grain list
    • Benefits of whole grains
    • Identify whole grain products
    • Tips to eat more whole grains
  • Recipes
  • About
    • About the initiative
    • Collaborators
    • FAQs
  • Get involved
    • Challenge yourself
  • Blog
Make the switch
  • English

Collaborators

We’re lucky to work with passionate individuals and organisations who help us spread the word about these incredible foods and give them the attention they deserve.

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Content creator

Andra Stefanescu

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Andra Stefanescu

Content creator

Andra is the self-taught home baker behind Sourdough Explained. Inspired by childhood memories in her Romanian grandmother’s bread shop, her passion for baking was sparked years later by a friend’s homemade loaf. Now, with countless loaves behind her, she’s on a mission to help others start, or improve, their own sourdough journey.

Instagram

As a sourdough baker, I work with various flours, but no matter what, I always add some whole grain flour for the flavour, but also for its nutritional content. The #SwitchToWholeGrain campaign gave me a better understanding of the impact of using whole grains on our health and overall well-being. But also, the tools to explain these to everyone joining my bread-making classes.

Organisation

The Sustainable Restaurant Association

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The Sustainable Restaurant Association

Organisation

The Sustainable Restaurant Association connects businesses around the world to accelerate change towards a hospitality sector that is socially progressive and environmentally restorative. They do this through the world’s largest sustainability certification for hospitality: the Food Made Good Standard. It’s the only comprehensive assessment designed specifically for foodservice, helping businesses understand their impact, take action and celebrate progress.

Instagram Linkedin

We believe that restaurants hold real power to shape diets that are better for both people and the planet. That’s why we support the #SwitchToWholeGrains initiative. Through the Food Made Good Framework, we encourage businesses to put more plant foods at the centre of the plate, and whole grains are a vital part of that shift.

Organisation

FoodFacts.org

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FoodFacts.org

Organisation

FoodFacts.org is a global impact media platform dedicated to combating food misinformation and empowering consumers with science-backed, accessible, and engaging content. By producing regular fact-checks, opinion pieces, and other articles, FoodFacts helps people to make informed decisions about their food choices.

Instagram Linkedin

FoodFacts supports the Switch To Whole Grain Campaign, as much of the discourse online focuses on protein consumption, often forgetting the crucial benefits that fibre has. Many people aren’t consuming enough fibre, and so FoodFacts supports this campaign as it helps people to make informed decisions about their food choices.

Content creator

Marie Lester

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Marie Lester

Content creator

Marie Lester is a passionate sourdough baker and creator of the Magic of Sourdough recipe series. What began as a love for vintage bread boards blossomed into a deep exploration of sourdough. Her recipes bring the joy of baking to every home kitchen.

Instagram

I took part in the campaign because I believe it’s important for people to understand how they can boost the fibre and vitamins in their daily bread. Home bakers have been hesitant to use wholemeal flour and bran in particular. I have developed techniques and a range of recipes which boost the fibre and vitamin intake in the loaf using every part of the grain—the bran, the germ, and the endosperm.

Content creator

Anna Masiello

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Anna Masiello

Content creator

Anna Masiello is passionate about sustainability and the environment, and encourages others to adopt more sustainable habits, without aiming for perfection. She’s the founder of @rcoat_official, a brand that upcycles umbrellas into outerwear, and @triestesenzasprechi, a local initiative helping people reduce their environmental impact through practical, everyday actions.

Instagram

I usually cooked in my comfort zone, but this challenge taught me how important whole grains are for our health, and it pushed me to try new ones I’d never cooked before. They turned out to be both healthy and very tasty!

Content creator

Nichola Ludlam-Raine

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Nichola Ludlam-Raine

Content creator

Nichola Ludlam-Raine is a specialist Registered Dietitian with over 15 years of clinical experience, sharing practical nutrition advice across her platforms @nicsnutrition and @mummynutrition. She creates content for a community of over 100,000 followers, covering food, health, and family life. Nichola is also a best-selling author and regular media contributor.

Instagram

Wholegrains are a rich source of fibre, B vitamins, and essential minerals such as iron, magnesium, and zinc. Regularly including wholegrains in the diet has been linked to a lower risk of heart disease, type 2 diabetes, and certain cancers. Unlike refined grains, wholegrains retain all parts of the grain – the bran, germ, and endosperm – providing a slower release of energy and supporting digestive health by promoting a healthy gut microbiome.

Want to collaborate?

Join us in making whole grains a bigger part of every plate.
We’re looking for like-minded collaborators who care about healthy eating and want to help make a real impact together!

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#SwitchToWholeGrains

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