Roberto Avellán
Fibre in focus: EUFIC calls on Europeans to make the #SwitchToWholeGrains for better health
Fibre is back in the spotlight and for good reason. Diets low in whole grains, one of the main sources of fibre, are linked to more than 145,000 preventable deaths and 2.9 million years of healthy life lost across the European Union, according to the Global Burden of Disease (2021). This November, the European Food […]
Whole Grain Initiative
Whole Grain Initiative Organisation The Whole Grain Initiative (WGI), operating under the umbrella of the International Association for Cereal Science and Technology (ICC), is a global network of experts and organisations working together to drive a worldwide shift from refined grains to whole grains, unlocking the many health and sustainability benefits this transition brings. Established […]
Baking Lab Amsterdam
Baking Lab Amsterdam Baking Lab Amsterdam is a microbakery and part of the School for Circular Innovation. We combine the ancient art and science of bread baking with whole grains, offering hands-on learning experiences. Alongside our bakery, we run a small flour shop supplying organic flours and seeds to home bakers and professionals alike, promoting […]
Andra Stefanescu
Andra Stefanescu Influencer Andra is the self-taught home baker behind Sourdough Explained. Inspired by childhood memories in her Romanian grandmother’s bread shop, her passion for baking was sparked years later by a friend’s homemade loaf. Now, with countless loaves behind her, she’s on a mission to help others start, or improve, their own sourdough journey. Instagram As […]
Nichola Ludlam-Raine
Nichola Ludlam-Raine Influencer Nichola Ludlam-Raine is a specialist Registered Dietitian with over 15 years of clinical experience, sharing practical nutrition advice across her platforms @nicsnutrition and @mummynutrition. She creates content for a community of over 100,000 followers, covering food, health, and family life. Nichola is also a best-selling author and regular media contributor. Instagram Wholegrains […]
Anna Masiello
Anna Masiello Influencer Anna Masiello is passionate about sustainability and the environment, and encourages others to adopt more sustainable habits, without aiming for perfection. She’s the founder of @rcoat_official, a brand that upcycles umbrellas into outerwear, and @triestesenzasprechi, a local initiative helping people reduce their environmental impact through practical, everyday actions. Instagram I usually cooked […]
Marie Lester
Marie Lester Influencer Marie Lester is a passionate sourdough baker and creator of the Magic of Sourdough recipe series. What began as a love for vintage bread boards blossomed into a deep exploration of sourdough. Her recipes bring the joy of baking to every home kitchen. Instagram I took part in the campaign because I believe […]
The Sustainable Restaurant Association
The Sustainable Restaurant Association Organisation The Sustainable Restaurant Association connects businesses around the world to accelerate change towards a hospitality sector that is socially progressive and environmentally restorative. They do this through the world’s largest sustainability certification for hospitality: the Food Made Good Standard. It’s the only comprehensive assessment designed specifically for foodservice, helping businesses […]
FoodFacts.org
FoodFacts.org Organisation FoodFacts.org is a global impact media platform dedicated to combating food misinformation and empowering consumers with science-backed, accessible, and engaging content. By producing regular fact-checks, opinion pieces, and other articles, FoodFacts helps people to make informed decisions about their food choices. Instagram Linkedin FoodFacts supports the Switch To Whole Grain Campaign, as much […]