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    • Whole grain list
    • Benefits of whole grains
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  • Whole grains
    • Whole grain list
    • Benefits of whole grains
    • Identify whole grain products
    • Tips to eat more whole grains
    • Common misconceptions
  • Recipes
  • Blog
  • About
    • About the initiative
    • Collaborators
    • FAQs
  • Get involved
    • Challenge yourself
    • Get your family on board
    • Hospitality for whole grains
    • Spread the word
Make the switch
  • English
  • Whole grains
    • Whole grain list
    • Benefits of whole grains
    • Identify whole grain products
    • Tips to eat more whole grains
    • Common misconceptions
  • Recipes
  • Blog
  • About
    • About the initiative
    • Collaborators
    • FAQs
  • Get involved
    • Challenge yourself
    • Get your family on board
    • Hospitality for whole grains
    • Spread the word
  • Whole grains
    • Whole grain list
    • Benefits of whole grains
    • Identify whole grain products
    • Tips to eat more whole grains
    • Common misconceptions
  • Recipes
  • Blog
  • About
    • About the initiative
    • Collaborators
    • FAQs
  • Get involved
    • Challenge yourself
    • Get your family on board
    • Hospitality for whole grains
    • Spread the word
Make the switch
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  • English

Championing whole grains in hospitality

Food businesses and chefs in restaurants, cafés, bakeries, catered events, street vendors, schools, hospitals and beyond prepare millions of meals every day, shaping what people eat and enjoy. Many are already leading the way by offering whole grain dishes, inspiring their teams, and sparking conversations with customers.

Food businesses serving whole grains

Here, you’ll find champions serving nutritious, flavour-packed whole grains to their customers.

      Are you serving whole grains, too?

      Fill out the form below and you’ll be showcased on the map and our social media as a leader in the movement. Want to do more? There’s a sticker you can display on your door and ready-made visuals you can use to show customers your commitment to whole grains.

      Fill out the form
      Download materials

      Why serve whole grains?

      • Because they build customer trust by showing you care about health and the planet.
      • Because they align your business with the World Health Organisation guidance on chronic disease prevention.
      • Because they help you stay ahead of trends and meet
        demand for nutritious, flavourful dishes.
      • Because they differentiate your menu with versatile,
        creative ingredients.
      • Because they boost sustainability with lower-impact
        grains that support local farmers, preserve traditional farming and increase crop diversity.

      Not serving whole grains, yet? You can still make a difference

      STWG_Hospitality_1

      Engaging suppliers by asking for whole-grain formats, samples and pricing, and exploring trials for future menus.

      STWG_Hospitality_2

      Hosting tastings, demos or awareness days to familiarise staff, customers and communities with whole grain flavours and uses.

      STWG_Hospitality_3

      Committing publicly (e.g. a pledge to pilot at least one whole-grain option per season).

      STWG_Hospitality_4

      Promoting campaigns such as #SwitchToWholeGrains through your channels, newsletters and social media or by displaying any of our resources.

      STWG_Hospitality_5

      Partnering locally with schools, hospitals or community groups to spread awareness beyond your business.

      STWG_Hospitality_6

      Sharing knowledge with colleagues and industry networks to inspire wider adoption of whole grains.

      #SwitchToWholeGrains

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      Sign up for the #SwitchToWholeGrains 4-week challenge

      Learn to identify whole grain products, cook delicious meals, find practical tips for a smooth, gradual switch, and much more!

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